When preparing and analysing a good PPC campaign it is essential to ensure that you’ve thoroughly researched the most appropriate keywords for your industry.

By knowing which words are searched for and how often, a good PPC company will be able to strategise a defined action plan which will provide a high ROI.

We’ve found a great infographic courtesy of Wordstream which outlines out some of the most expensive keywords that Google have available as well as Googles’ total revenue in comparison to it’s advertising revenue.

Have a look at this infographic and feel free to comment with any interesting keyword information you may have!