Nowadays there are quite a few snobs with regards to typography and, although we agree that there is a time and place for certain typography to be used. (We wouldn’t hand in a CV written in Comic Sans for example!)

We wanted to outline the different creative uses and importance of a well chosen typography.

Besides the aforementioned snobbery, the practical uses speak for themselves – there is nothing more annoying than trying to read text that seems all but illegible regardless of how great the actual content is.

Here’s a great infographic courtesy of MarkItWrite which illustrates our point perfectly!