We are 2Tone Digital.
With our experience and knowledge of technology and media platforms, we create original and innovative digital campaigns that offer a high ROI.
Who we are.
In the short time we’ve been operating we’ve already made a big impact. From humble beginnings in the basement of a terraced house in Leeds we’ve grown to occupy an office in London and we want to use our client centric ethos to grow even bigger!
We’ve been fortunate in that many of the people involved with 2Tone Digital were industry experts in their own right before they started working with us.
Our roots lie in digital media but as we’ve grown we’ve pushed ourselves into new areas with the renewed ambition to allow SME’s around the world affordable and effective social media, web development, graphic design, and copywriting services. We’re committed to increasing brand awareness, driving sales, providing tangible ROI and growing your business because when you do well… so do we.
We get a kick out of providing solutions to all things digital and are a group of conscientious and ideas driven people that specialise in making your business better.
Let’s be honest, issues can and do arise during any project. We always make ourselves available to address any concerns our clients may have. Get us on skype, email, or on the phone 24 hours a day. We’re never too busy to support your business’ growth.
Sometimes ideas never make it off the blackboard (or tablet in our case) but our dedicated team of media gurus work collaboratively to ensure any ideas are processed from coal to diamond by the time they reach our customers.
We use a myriad of software to help us keep on the front foot in the digital marketplace. We track important trends, contribute to insider discussions and keep our fingers in media pies to constantly adopt and instil useful advancements that we then integrate into your projects.
From the moment you pick up the phone or drop us a line we’re all ears. Communication doesn’t stop after a project is completed either. Call us soppy but we like to build relationships with businesses through feedback, reaction and evaluation. That way, we improve, and you get a better service!
How we work.
1 Establish Goals:
One of the first things we need to do before starting work any digital project is to be clear about our client's goals are. What are you trying to achieve with the new website or SEO campaign?
We ask our client these questions because a clear direction is essential when later measuring the effectiveness of our work.
2Identify Your Audience:
Who your audience is will play a big role in how your brand identity, website or SEO/PPC campaign should look and function.
There are many demographics and each one will have different factors which need to be taken into account to maximise the influence of the project.
We then embark on creating the perfect brand identity, website or marketing campaign for you.
We follow a strategic plan and industry best practices when creating new work and this, coupled with our review process, allows us and our clients to be fully satisfied with the end product.
Steps 3 & 4 are integrally intertwined. We create work then have our client review this and then make changes as required.
This process can go back and forth multiple times and can be time consuming but it is the best way to ensure that we are fulfilling our obligation to create second-to-none work on the behalf of our clients.
Once we've implemented a product that our client is 100% happy with, it’s time to measure our how successful our work is.
This is just as important as the first two steps because until we test how well our product is performing, we won’t know whether or not it is effective in fulfilling our clients' goals.
6Training & Kaizen:
We finalise our projects with thorough training via on-site visits and/or tutorial videos to ensure that you're able to maintain and edit our websites and campaigns as you see fit.
If we're hired on a service contract we use a Japanese philosophy called “Kaizen,” to focus on continuous improvement over time using small steps.